Branding is important because it not only lets your audience know what to expect from you, but also because good branding will leave a memorable impression. For an Instagram account that is looking to attract new customers, it is even more important. We all know the saying – You get one chance to make a first impression, this especially applies to the fickle world of social media. A consistent theme will help distinguish you from your competitors and will help you to build an emotional connection with your target audience. How you ask? People like what they know, and are attracted to brands that share similar values with them. The Instagram story highlight covers are a great way to reinforce your brand. Their placement bridges your profile picture to your feed, and literally calls out what you’re about.
How to Add a Cover to an Instagram Story Highlight
Here is some step by step directions on adding a cover to your Instagram Story Highlights:
Step 1. Click on a Story Highlight. In this example, we’re going to click on my ‘Mom Life’ highlight.
Step 2. Click on the ‘…’ at the bottom right corner of the screen. Also, say hi to my little man Max.
Step 4. At the top of the screen, in the blue text, click on Edit Cover. If you’d like to edit the content of your Highlight, this is also the place to do it.
Step 5. At the bottom of the screen click on the picture icon to pull up your photo gallery and select your new cover image. Now you’re all set!
When it comes to self-branding, I love to switch it up often. Little details like these icons evoke a mood and can also play up a season or holiday. Feel free to grab and use the collections below. Give me a shout or Tag me on Instagram if you do so that I can see them in the wild.
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